Pre-Decision Intelligence for Private Lenders
Find lender-ready opportunities before the market does
We turn ASIC notices, court filings, PPSR activity, and development signals into enriched opportunities for private lenders, adverse credit brokers, and commercial finance specialists.
Why private lenders
miss high-value opportunities
Most private lending and commercial finance opportunities do not arrive as neat inbound enquiries. They appear first as public distress, restructuring, and development signals and by the time most brokers notice them, the best deals are already in someone else’s pipeline.
Signals appear before the funding request
Administration notices, court filings, PPSR activity, and director changes show up in public registers before a borrower formally starts looking for capital. If you're not monitoring those signals, you're reacting late.
The first informed lender wins the deal
In private lending, speed matters — but informed speed matters more. The lender who understands the situation early, knows the entity structure, and reaches out with the right angle is far more likely to close.
One funded deal pays for the system
Private lending and bridging deals carry $5k–$20k+ in commission. If the system surfaces even one opportunity that converts, the economics justify the entire workflow within a single month.
THE PROBLEM
Every day, companies enter administration with directors who own property. You never hear about them.
Traditional lead generation is reactive. You wait for enquiries, buy recycled leads from aggregators, or rely on word of mouth. Meanwhile, hundreds of distressed companies with asset-backed directors go unnoticed.
Not by waiting for inbound enquiries.
Not by buying recycled leads.
Not by checking your phone every five minutes.
By monitoring public signals and handling it automatically.
That's what we do.
The Transformation
What Changes When You're
on Automation Layer
Your industry. Your problem.
We work with Sydney's service businesses.
Pick yours.
Every industry has a specific reason leads slip through the cracks. We know yours — and we've built the fix for it.
Built around your industry — not a generic tool
We know the exact moment you lose a lead and we fix it
Most clients are booked out within 30 days of going live
Whatever your trade, your clinic, your practice — if your phone rings and you can't answer, we make sure you never lose that job.
HOW IT WORKS
Detect. Enrich. Deliver.
We scan public registers daily
ASIC Published Notices, company status changes, court filings, PPSR registrations. When a company enters administration or shows distress signals — we catch it the same day.
We build the full picture
Directors cross-referenced against other companies. Related SPVs and trusts identified. Asset indicators flagged. AI generates a tailored outreach suggestion specific to each situation.
Scored leads hit your inbox
Each lead gets an intent score (0–100) based on signal strength, recency, and asset indicators. Leads scoring 60+ are delivered with full enrichment — ready for you to pick up the phone.
Live Sample Leads
Real leads from the last 90 days
These are real companies sourced from ASIC Published Notices and public records.
This is exactly what lands in your inbox.
Luisa Novati, Alberto Novati, Marco Novati. Family-owned since 1971. Directors want to propose a DOCA.
Built luxury projects across Sydney including $30M apartment sale at Elizabeth Bay. Active projects at collapse: Potts Hill industrial, Surry Hills residential.
"We understand the Novati business is currently in administration and that a DOCA is being explored. If the directors are considering capital options against existing property or equipment assets — we specialise in non-bank lending for exactly these situations."
Australia's first online car-buying platform, ~20 years old. Ceased trading. Administrators pursuing urgent sale of platform, customer database and dealer network.
Active sale process means directors or acquirers need capital. Acquisition funding or DOCA proposal funding against personal assets. 20+ years of brand equity.
"We understand Carconnect is currently in administration with a sale process underway. If you're exploring capital options to support a DOCA proposal or to fund an acquisition of the business assets, we provide fast, flexible lending secured against property or business assets."
(t/a Brix Distillers)
Co-founded by Damien Barrow, James Christopher, Sid Soin. 60% annual revenue growth. National distribution deal with Sazerac AUNZ.
One of Australia's largest private rum inventories (barrel-aged stock). Surry Hills premises. Established brand with awards. Multiple interested buyers.
"We've seen the interest in the Brix brand and understand a sale process is underway. Whether you're looking to fund a DOCA proposal or need capital to support an acquisition, we offer flexible lending secured against business or personal assets."
Australian distributor for emerging EV brands. Registered only 2 years ago. ASIC status now "External Administration." Control shifted to appointed administrator.
Distribution agreements and brand rights have value. Directors may need short-term capital to rescue distribution rights or fund a DOCA. Private lending against personal property assets.
"We noticed True EV Distribution has recently entered external administration. If the directors are exploring options to retain distribution agreements or fund a restructuring, we provide flexible, fast capital secured against personal or business assets."
These 4 leads were sourced from publicly available ASIC records and news reports.
The automated system surfaces 10–20 of these per week across NSW alone.
Built For
Private lenders, commercial brokers, and non-bank funders
If you provide capital to borrowers that mainstream banks won't touch — this is your unfair advantage.
Private Lenders
Bridging finance, second mortgages, DOCA funding, urgent capital. You lend against property — we find the borrowers before anyone else.
Commercial Brokers
Business loans, adverse credit mortgages, equipment finance, debt restructure. Stop waiting for referrals — get leads with real signal intelligence.
Development Finance
Construction loans, land bank funding, mezzanine. We detect DA lodgements, SPV formations, and developer activity before the deal hits the market.
Pricing
One funded deal pays for a year
At $5k–$20k commission per private lending deal, the ROI on a single
conversion covers your subscription many times over.
Starter
$500/mo
For brokers testing the waters. Non-exclusive leads, weekly delivery.
Up to 20 leads per week
Intent scoring (60+ threshold)
Director details & signal summary
Weekly email digest
Professional
$1500/mo
For serious operators. Priority access, daily delivery, full enrichment.
Unlimited leads
24-hour delivery on new signals
Full entity resolution & enrichment
AI-generated outreach messages
Geographic exclusivity (your LGAs)
Dashboard access
Enterprise
Custom
For lenders and aggregators. API access, white-label, national coverage.
API integration
Multi-state coverage
White-label dashboard
Custom signal weighting
CRM integration
Dedicated account manager
COMMON QUESTIONS
We've Heard It All
See how it works — 15 minutes, no pitch
We'll walk you through the system live, show you real leads in your market, and tell you honestly whether it's the right fit. No obligation.
Book a 15-Minute Call →
Automation Layer builds and manages websites, AI chatbots and lead automation for Sydney service businesses. One flat fee. No lock-in. Results from week one.
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© Automation Layer 2026 All Rights Reserved.
Signal Leads by Automation Layer · Data sourced from publicly available ASIC registers, ABR, and Published Notices ·
All data is publicly accessible under Australian open data licensing · © 2026