Automation Layer builds AI-powered lead response
and booking systems for Sydney service businesses.
From missed-call text-back to instant qualification and follow-up.
How it works
Adjust the sliders in the calculator to see exactly what unanswered calls and slow follow-up are costing your business.
What we build for you

Professional, mobile-first, fast. Ranks on Google, looks the part, updated every month.

Your AI chatbot answers questions, qualifies leads and books appointments — 24/7, even at 2am.

Customers book directly into your calendar. Confirmed instantly, zero admin.

The moment a call goes unanswered, an automatic SMS fires back within seconds.

Every completed job triggers a review request. More reviews, better ranking, more trust.

No lead falls through the cracks — automated sequences chase every enquiry until they book.
80% of leads are lost in the first 5 minutes. See how automation changes every metric that matters.
|
👤 Without AL
|
⚡ With AL
|
💰 Revenue impact
|
✏️ AU estimate
|
|
|---|---|---|---|---|
| Missed calls every month | 62% | <3% | Very High | +$12k–$28k/mo |
| Missed chat conversations | 78% | 0% | High | +$8k–$18k/mo |
| Employee availability | 8 hrs/day | 24×7 | High | +$6k–$14k/mo |
| Response time | ~34 min | <1 sec | Medium–High | +$4k–$10k/mo |
| Review response rate | 11% | 98% | Medium | +$2k–$6k/mo |
| Lead conversion rate | 23% | 48% | Very High | +$15k–$40k/mo |
How it works
Most automation tools hand you a login and leave you to figure it out. We build everything, manage everything, and show you the results — leads captured, bookings made, reviews generated.
Your site, chatbot and automations built and managed for you
Results visible in your own dashboard, every month
One flat fee — no hidden costs, no lock-in
Your industry. Your problem.
Every industry has a specific reason leads slip through the cracks. We know yours — and we've built the fix for it.
Built around your industry — not a generic tool
We know the exact moment you lose a lead and we fix it
Most clients are booked out within 30 days of going live
Whatever your trade, your clinic, your practice — if your phone rings and you can't answer, we make sure you never lose that job.
Your industry. Your problem.
Every industry has a specific reason leads slip through the cracks. We know yours — and we've built the fix for it.
Built around your industry — not a generic tool
We know the exact moment you lose a lead and we fix it
Most clients are booked out within 30 days of going live
Whatever your trade, your clinic, your practice — if your phone rings and you can't answer, we make sure you never lose that job.
No lock-in. Cancel any time.
Professional mobile-first website
Hosted, maintained and updated monthly
Google Business Profile optimisation
Basic SEO setup
Ranks on Google, looks the part
Everything in Online, plus:
AI chatbot — answers enquiries 24/7
Missed call text-back
Online booking system
Google review automation
Lead follow-up sequences
Everything in Active, plus:
Full CRM and pipeline management
Email & SMS campaigns
Invoicing and payments
Client results dashboard
Monthly strategy call
TESTIMONIALS

"I was sceptical at first because I'd tried chatbots before and they were clunky and useless. This is completely different, it actually qualifies leads properly and books them straight into my calendar. I picked up three new clients in the first two weeks that I know I would have missed before."


"Managing short-term properties means enquiries come in at all hours, guests don't care that it's 11pm on a Sunday. Since going live the chatbot handles the initial back-and-forth and I wake up to confirmed bookings instead of missed messages. It's paid for itself many times over."


"Ben, Will and the Automation Layer team have been great to work with – they listen, they have good ideas, and, most importantly – they do what they say, when they say it."

Frequently Asked Questions
We build and manage your website, AI chatbot, booking system and follow-up automations — all under one flat monthly fee. You don't need to touch any of it. We handle everything and show you the results each month.
A website just sits there. We build a system around it — a chatbot that answers enquiries at 2am, a missed call text-back that fires within seconds, automated follow-ups that chase every lead until they book. It works while you're on the tools.
Most clients are live within a week. We handle the build, the setup and the testing — you just need to answer a few questions at the start and approve before we go live.
Yes — there's a one-time setup fee that covers your full build, configuration and go-live testing. It's $499 for Online, $799 for Active and $1,299 for Full Stack. After that it's month-to-month with 30 days notice to cancel. Most clients recover the setup fee in their first week from leads they'd previously been missing. No lock-in, no hidden costs — ever.
Not at all. That's the whole point. We handle every technical aspect — you just run your business. If something needs updating, you message us and we fix it.
Within seconds, an automatic SMS fires to the caller with a message like "Sorry we missed you — how can we help?" Most people reply immediately. You never lose that lead again.
Plans start at $149/mo for a professional website. Our most popular plan is $249/mo and includes the chatbot, missed call text-back, booking system and review automation.
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