Your industry. Your problem.

We work with Sydney's service businesses.

Pick yours.

Every industry has a specific reason leads slip through the cracks. We know yours — and we've built the fix for it.

  • Built around your industry — not a generic tool

  • We know the exact moment you lose a lead and we fix it

  • Most clients are booked out within 30 days of going live

Whatever your trade, your clinic, your practice — if your phone rings and you can't answer, we make sure you never lose that job.

Tradie Automation | Automation Layer Sydney
For Sydney Tradies

You're on the tools. Your leads are going elsewhere.

We build lead capture and follow-up systems for Sydney tradies — so every enquiry gets responded to, every quote gets chased, and every completed job asks for a review. Automatically.

Free website refresh included
No lock-in contract
Live in 5 business days
Sydney-based team
Lead dashboard — today
27%
Calls unanswered
80%
Don't ring back
$52k
Lost per year
Quote follow-up lift
Hi, I need a plumber in Surry Hills — urgent job, ~$3k.
On it. What's the issue and when works best?
Type a message...
27%
Of enquiries go unanswered
80%
Won't ring back twice
$52k
Average lost per year
More quotes won with follow-up
Lead loss calculator

How much are missed enquiries actually costing you?

Put in your numbers and see the real figure. Most tradies are shocked.

How much are missed leads costing you?
Adjust the sliders to see what unanswered enquiries cost your business each year.
Missed enquiries / week
5 enquiries
Average job value
$1,500
Your close rate
40 %
Revenue lost / year
$78k
based on your numbers
Starter plan pays for itself in
2 days
At $297/mo — everything after that is profit
Book a free demo →
What we build

Systems that work while you're on the tools.

We build and manage everything. No software to learn, nothing to maintain — if something needs updating, we handle it.

01 — 24/7 lead capture

Enquiries at 9pm get answered before your competitor wakes up.

A chat widget on your website captures job enquiries around the clock — collecting the job details, location, and urgency while you sleep. You wake up to qualified leads ready to quote.

  • Captures job type, suburb, budget and urgency automatically
  • Responds instantly — before they move to the next tradie on Google
  • After-hours enquiries land in your inbox ready to action
Overnight enquiries captured
Mark R. — bathroom reno, BondiQualified ✓
Sarah K. — deck build, MosmanQualified ✓
Tom H. — urgent repair, CBDHot lead
James B. — new kitchen, ManlyQualified ✓
4
Leads overnight
02 — Quote follow-up

Stop sending quotes into the void.

Most tradies send a quote and wait. Most customers need a nudge. An automated follow-up sequence chases every unanswered quote at the right intervals — without you lifting a finger.

  • Follow-up email fires 48 hours after quote sent
  • Second nudge at 5 days if still no response
  • Sequence stops automatically when they accept
Quote follow-up pipeline
Bathroom reno — $8,400Accepted ✓
Deck build — $12,200Follow-up 2 sent
Kitchen fit-out — $22,500Follow-up 1 sent
Fence + gate — $3,800Accepted ✓
More quotes won
03 — Review automation

Every completed job should build your reputation.

When a job is done, an automated email goes out asking for a Google review at exactly the right moment — while the client is still happy. Most tradies get 10× more reviews within 90 days.

  • Review request fires automatically when job marked complete
  • Happy clients go straight to Google — unhappy ones come back to you first
  • More reviews = higher Google ranking = more inbound leads
Google review growth — last 90 days
Reviews before Automation Layer8
Reviews after 90 days34
Average rating4.9 ★
New inbound leads from Google+18/mo
04 — Free with every plan

A website that actually wins jobs.

Most tradie websites look like they were built in 2015. Every new client gets a fast, modern website refresh as part of onboarding — built to capture leads and book quote visits directly.

  • Fast, mobile-optimised — built for tradies on the go
  • Quote request form and online booking built in
  • AI chat widget embedded and connected from day one
  • Delivered within your first 5 days
Included free — $2,000+ value
Your new website — delivered in 5 days
Mobile optimised✓ Included
Online quote request form✓ Included
AI chat widget✓ Included
Google review prompts✓ Included
Direct calendar booking✓ Included
$2k+
Value. Free.
The transformation

What changes when you're on Automation Layer.

Before
  • Enquiries come in while you're on site — no one responds
  • You send quotes and hear nothing back
  • Google reviews trickle in once or twice a year
  • No system for following up leads that didn't convert
  • Website hasn't been touched in years
  • Admin piling up at the end of every day
After
  • Every enquiry gets an instant, intelligent response 24/7
  • Quotes are automatically chased until accepted or declined
  • Google reviews build consistently after every job
  • Cold leads get nurtured automatically over weeks
  • New website capturing leads from day one
  • Everything runs in the background while you work
Try it now

Two live agents — built for tradies.

These are real, working demos. Click a tab and type a message — this is exactly what your customers would experience on your website.

Construction Lead Intake Agent — Website Widget
These demos are live — not recordings. Type a message and see them respond.
The process

Up and running in 5 business days.

1
We audit your current setup
30-minute call where we look at your website, how you currently handle enquiries and quotes, and where jobs are falling through the cracks.
2
We build everything
We set up your lead capture, quote follow-up sequences, review automation, and refresh your website — all configured for your trade and service area.
3
You approve and go live
20-minute walkthrough. You approve, we go live. From that point everything runs automatically. We monitor and maintain it monthly.
Works for plumbers, electricians, builders, landscapers, concreters and more
Who this is for

Built for tradies who are too busy to chase leads.

This is a great fit if you...
  • Run a solo or small team tradie business in Sydney
  • Miss enquiries while you're on site or under a house
  • Send quotes and rarely follow up
  • Have fewer than 20 Google reviews
  • Want more work but hate the admin side
  • Have a website that hasn't been updated in years
  • Know you're losing jobs but don't know where
This probably isn't for you if...
  • You have a full office team handling all enquiries
  • You're already booked out 3+ months ahead
  • You have an existing marketing agency managing your leads
  • You operate nationally with in-house systems
Pricing

Transparent pricing. No surprises.

Every plan includes a free website refresh. One-time setup, then a monthly retainer. No lock-in — cancel with 30 days notice.

Starter
$297/mo
+ $997 one-time setup
  • Free website refresh included
  • 24/7 lead capture chat widget
  • After-hours enquiry capture
  • Quote follow-up sequence (2 emails)
  • Google review automation
  • Monthly reporting
Book a demo
Custom
Let's talk
about your specific needs
  • Everything in Growth
  • Multi-trade or multi-location
  • Custom integrations (Xero, ServiceM8 etc)
  • Subcontractor management flows
  • Dedicated account manager
Get in touch
Common questions

Questions tradies actually ask us.

Do I need to change how I currently work?
No — we fit around your existing workflow. You still quote and manage jobs the way you always have. We just make sure no enquiry slips through and every quote gets followed up.
What trades does this work for?
We've built systems for plumbers, electricians, builders, landscapers, concreters, tilers, painters, and more. If you quote jobs and need more of them, it works for you.
How long does setup take?
Typically 3–5 business days from when you approve the build. That includes the website refresh — everything done and live before the end of the first week.
Is there a lock-in contract?
No lock-in. Monthly retainer, cancel with 30 days notice. We're confident enough in the results that we don't need to trap you.
What does the quote follow-up actually say?
We write the sequences for you — professional, on-brand emails that sound like they came from you, not a robot. We customise them for your trade and your typical job types.
I already get enough work through word of mouth.
Word of mouth dries up. One slow month can hurt a small tradie business badly. Automation Layer makes sure you have a consistent pipeline running in the background — so you're never scrambling for work.
Book your demo

See it live — in 20 minutes.

We'll show you exactly what we'd build for your trade. No pitch, no pressure — just a clear picture of what's possible.

Select a time to book your free demo call.

Show available times →

Ready to stop losing jobs?

20 minutes. Free. The worst outcome is you learn your systems are already solid.

Book a free demo →
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Automation Layer builds and manages websites, AI chatbots and lead automation for Sydney service businesses. One flat fee. No lock-in. Results from week one.

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