Real Estate Lead Automation | Automation Layer Sydney
For Sydney Real Estate Agents

Property enquiries don't wait until Monday morning.

Buyers and renters browse listings at 9pm, on weekends, whenever they feel like it. We build instant response and follow-up systems so you capture every lead — before they book with an agent who responded first.

Free website refresh included
Responds in under 60 seconds
Live in 5 business days
No lock-in contract
Lead dashboard — this weekend
90%
Enquiries after hours
78%
Go to first responder
$30k
Avg lost commission
60s
Our response time
Hi, I'm interested in the 3-bed in Surry Hills — is it still available?
Yes it is! I'd love to arrange an inspection. When works for you?
Type a message...
90%
Enquiries outside business hours
78%
Go to the first agent who responds
$30k
Average lost commission per transaction
More appraisals won with follow-up
Revenue calculator

How much are slow responses actually costing you?

Put in your numbers. Most agents are shocked by what they see.

How much are missed enquiries costing you?
Adjust the sliders to see what slow responses cost your business each year.
Enquiries per week
15 enquiries
Average commission
$12,000
% lost to slow response
20%
Commission lost / year
$187k
based on your numbers
Starter plan pays for itself in
1 day
At $297/mo — everything after that is profit
Book a free demo →
What we build

Systems that work while you're showing properties.

We build and manage everything. No software to learn — if something needs updating, we handle it.

01 — After-hours capture

Buyers enquire at 9pm. You respond in 60 seconds.

A chat widget on your website and listings page responds to property enquiries around the clock — collecting buyer details, property interest, and preferred inspection times while you sleep.

  • Responds instantly before they contact the next agent on the list
  • Qualifies buyers — budget, timeline, property type
  • Books inspection times directly into your calendar
Weekend enquiries captured
Sarah T. — 3-bed Surry HillsInspection booked ✓
James L. — investment buyerQualified ✓
Priya M. — rental NewtownFollow-up sent
Tom R. — appraisal requestBooked ✓
4
Leads this weekend
02 — Appraisal follow-up

Turn every appraisal request into a listing.

When a vendor requests an appraisal, an automated follow-up sequence keeps you front of mind — sending market updates, comparable sales, and nudges until they're ready to list. Most vendors choose the agent who stayed in contact.

  • Automated email sequence fires immediately after appraisal request
  • Market updates sent automatically to keep vendors warm
  • Sequence stops when they commit to listing with you
Appraisal nurture pipeline
Chen family — GlebeListed ✓
Rodriguez — NewtownTouchpoint 3 sent
Williams — PetershamTouchpoint 1 sent
Park family — MarrickvilleListed ✓
More listings won
03 — Buyer nurture

Buyers not ready today will be ready in 90 days.

Most buyers take 3–6 months to transact. An automated nurture sequence keeps you top of mind with relevant listings, suburb updates, and market insights — so when they're ready, you're the agent they call.

  • Buyers automatically segmented by property type and budget
  • Relevant new listings sent automatically when they hit the market
  • Long-term nurture runs for up to 12 months without any manual effort
Buyer nurture pipeline
Active buyers (ready now)12
Warm (1–3 months)28
Long-term (3–6 months)41
Converted this quarter7 ✓
04 — Free with every plan

A website that converts enquiries, not just shows listings.

Most agent websites are digital business cards. Every new client gets a website refresh as part of onboarding — built to capture leads, book appraisals, and showcase your listings effectively.

  • Fast, mobile-optimised — most property searches happen on phones
  • Appraisal request form and instant booking built in
  • AI chat widget embedded and live from day one
  • Delivered within your first 5 days
Included free — $2,000+ value
Your new website — delivered in 5 days
Mobile optimised✓ Included
Appraisal booking form✓ Included
AI enquiry chat widget✓ Included
Google review automation✓ Included
Listings showcase✓ Included
$2k+
Value. Free.
The transformation

What changes when you're on Automation Layer.

Before
  • Weekend enquiries sit unanswered until Monday morning
  • Checking listing portals every few hours hoping for leads
  • Manually following up after every inspection — or forgetting
  • Appraisal requests go cold between first contact and listing
  • No system for nurturing buyers who aren't ready yet
  • Google reviews build slowly — maybe 5–10 per year
After
  • Every enquiry gets an instant response regardless of when it arrives
  • Inspections booked automatically into your calendar overnight
  • Post-inspection follow-up sequences run without any manual effort
  • Vendor relationships nurtured automatically until they're ready to list
  • Buyer pipeline managed and followed up over months automatically
  • Review requests fire after every transaction — rating grows consistently
Try it now

This is what your buyers would experience.

A live demo of the property enquiry agent. This is what we'd deploy on your website — branded to you, connected to your calendar.

Real Estate Enquiry Agent — Website Widget
This demo is live — not a recording. Type a message and see it respond.
The process

Up and running in 5 business days.

1
We audit your current setup
30-minute call where we look at your website, how enquiries currently reach you, your inspection process, and where leads are falling through the cracks.
2
We build everything
We set up your enquiry capture, follow-up sequences, buyer nurture pipeline, and refresh your website — all configured for your market and property types.
3
You approve and go live
20-minute walkthrough. You approve, we go live. From that point everything runs automatically. We monitor and maintain it monthly.
Who this is for

Built for agents who are tired of losing deals to faster responders.

This is a great fit if you...
  • Are an independent agent or small principal-led agency
  • Receive most enquiries outside business hours
  • Know you're losing deals to agents who respond faster
  • Have a pipeline of appraisals that never converted to listings
  • Want more Google reviews after settlements
  • Have a website that doesn't actively generate leads
  • Spend too much time on admin instead of listing and selling
This probably isn't for you if...
  • You have a full reception team handling all enquiries
  • You're already at listing capacity
  • You work for a large franchise with in-house marketing systems
  • You don't have an online presence or website
Pricing

Transparent pricing. No surprises.

Every plan includes a free website refresh. One-time setup, then a monthly retainer. No lock-in — cancel with 30 days notice.

Starter
$297/mo
+ $997 one-time setup
  • Free website refresh included
  • 24/7 property enquiry chat widget
  • After-hours enquiry capture
  • Inspection booking automation
  • Google review automation
  • Monthly reporting
Book a demo
Agency
Let's talk
about your specific needs
  • Everything in Growth
  • Multi-agent setup
  • REX / Domain / Domain integrations
  • Custom CRM pipeline automation
  • Dedicated account manager
Get in touch
Common questions

Questions agents actually ask us.

Does it work with my existing CRM?
Yes — we integrate with most real estate CRMs including Rex, AgentBox, and others. Leads captured by the system flow directly into your existing pipeline. If you don't have a CRM, we can set one up.
What happens when a buyer wants to talk to a real person?
The chat agent qualifies and books — it never pretends to be you. It collects their details and inspection preference, then hands off cleanly. You come in for the relationship, we handle the admin before and after.
How long does setup take?
Typically 3–5 business days from when you approve the build. That includes the website refresh and all automation sequences — everything live before the end of the first week.
Is there a lock-in contract?
No lock-in. Monthly retainer, cancel with 30 days notice. One good weekend of captured leads pays for several months.
I already use a portal like Domain or REA — do I still need this?
Portals drive traffic — we convert it. Most agents pay thousands per month for portal listings but have no system to follow up the leads those listings generate. We close that gap.
I already get enough referrals.
Referral pipelines are fragile. One slow quarter and you're chasing your tail. Automation Layer runs in the background so you always have a consistent pipeline — referrals become a bonus, not your only source.
Book your demo

See it live — in 20 minutes.

We'll show you exactly what we'd build for your agency. No pitch, no pressure — just a clear picture of what's possible.

Select a time to book your free demo call.

Show available times →

Ready to stop losing listings?

20 minutes. Free. The worst outcome is you learn your systems are already solid.

Book a free demo →

Automation Layer builds and manages websites, AI chatbots and lead automation for Sydney service businesses. One flat fee. No lock-in. Results from week one.

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Signal Leads by Automation Layer · Data sourced from publicly available ASIC registers, ABR, and Published Notices ·

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